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PCO urges public info, tourism officers to support gov't digitization efforts

 

PCO Asec. Patricia Kayle Martin in an interview with PTV during the 2nd day of the 25th RADIO-7 Convention in Mandaue City, Cebu on June 29, 2023. (PIA7)


CEBU CITY, Cebu, June 29 (PIA) --  Presidential Communications Office (PCO) Asec. Patricia Kayle Martin urged government communicators to support government efforts in harnessing digital information during the 2nd day of the 25th Regional Association of Development Information Officers in Central Visayas (RADIO-7) on June 29.

Speaking on behalf of ​​PCO Sec. Cheloy Velicaria-Garafil, Martin discussed the importance of leveraging digital platforms and information in shaping the nation’s future, taking into account the huge percentage of social media users across the country.

“The world we live in today is more interconnected than ever before. Digital technology transcends boundaries, connects people from all walks of life and provides a platform for dialogue, collaboration, and progress," Martin said.

She disclosed that the PCO "recognizes the transformative power of digital technology and that the agency is on a mission to harness the potential of digital information to promote the government's priority agenda."

By engaging all communication strategies in the digital landscape, Martin said the government is given a unique opportunity to communicate and reach the Filipino masses.

The primary objective of the PCO is to ensure transparent  and  inclusive communication between the government and the people it serves.

Through the use of social media channels, websites, and mobile applications, Martin said the PCO has been able to disseminate accurate and timely information directly to the people. 

She added that having an open line of communication among the people and the government would promote transparency and inclusivity as well as enabling a well-informed citizenry knowledgeable on the government's efforts and initiatives for its people.

“We have prioritized the development of a robust digital infrastructure that includes the establishment of a user-friendly and  comprehensive government website that is accessible to all citizens," she said.

This website provides a centralized hub for information, services, and feedback mechanisms that people can access with just a few taps on their mobile devices.

The PCO official also shared some of their agency's practices to the government communicators, namely: being consistent, using a variety of social platforms, visual impact, telling stories, engaging with the audience, being transparent and accountable, making understandable content, paying attention to analytics, and the use of local language. 

To address problems on fake news and disinformation, PCO will be launching the Media and Information Literacy Campaign in the coming months.

Martin capped her message by urging the government communicators to do their part and support the harnessing of digital information to  communicate  the government's priority agenda for a stronger Philippines. (MYP/PIA7 Cebu)

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