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PIA-7 highlights role of media in disaster management

 

Hazel F. Gloria, information officer II of the Philippine Information Agency Ventral Visayas (PIA-7), speaks in front of the media participants during the Disaster Risk Reduction Management (DRRM) training course for media organized by the Office of the Civil Defense, held on Friday, October 29, at Bai Hotel in Mandaue City. (RGC/PIA7)


CEBU CITY, Cebu, Oct. 29 (PIA) – The Philippine Information Agency Central Visayas (PIA-7) highlights the Philippine media's critical role in disseminating vital information in terms of disaster preparedness and management during the 2nd day of the Disaster Risk Reduction and Management (DRRM) Training Course for Media held at Bai Hotel in Mandaue City on Friday, October 29.

Hazel F. Gloria, information officer II of PIA-7 and one of the resource speakers, conducted a 45-minute training detailing the work of the media in times of disasters as reporters serve as a direct link between the public and emergency organizations providing the most accurate data before, during, and after the disasters.

With the Philippines ranked 4th as the country most affected by climate-related disasters based on the Climate Risk Index for the year 2000 to 2019, natural extreme events and disasters cost the Philippine economy nearly half a trillion pesos between 2010 to 2019.

Gloria presented ways on how the media can extend more help and assistance to the public during the occurrence of calamities and other disastrous events.

She also highlighted the significance of the “right information at the right time” especially when a disaster happens and people need credible and timely information which is the main responsibility of the media to deliver.

During disasters, Gloria said the public expects the media to be present in the crisis hotspot whereas reporters should act as participants who bring their viewers closer to affected areas and individuals.

Gloria added that the public expects the media to be a watchdog especially over government response and resource allocation while showing maturity, sensitivity, and empathy on their coverage. 

"The media must help the public make sense of the data breaking down the details so it becomes easy to understand," the information officer said.

Gloria thanked the 15 media practitioners from different media outlets here in Cebu who were the participants of the said event and the organizers for the opportunity given to PIA-7 to speak in front of the media and help them gain more knowledge regarding their role in the area of disaster risk reduction and management.

The 2-day DRRM training course for media on Oct. 28-29, 2021, was organized by the Office of the Civil Defense-7 with an aim to inform and educate the reporters, writers, and news editors on DRRM in the Philippine context and enhance the power and reach of the mass media, which is the primary source of information for Filipinos. (RGC/PIA7)

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